Monday, February 7, 2011

What the heck are QR codes?

I recently talked about using QR codes to help promote your business at a business to business meeting, and was overwhelmed with the response.  It seems many people are still unaware of this new tool.  Basically a QR code (QR stands for Quick Response) looks like a black and white square.  Instead of the traditional scanable barcode that has just vertical lines, QR codes have blocks in different patterns.  They are meant to be scanned by your smartphone, which will then take you directly to the website.  No punching in a long URL name.  It's fast and easy.  And helps move traffic to your site, which increases your status on the web search engines.
This code can be small (like on a business card) or large (on a billboard).  I put it on the back of a t-shirt that I wear when I street paint.  Since most people see my back, I figured it would be seen more that way.

To get a QR code, you can type in "Free QR code generator", and you will get many choices of sites that will produce one for you quickly.  You just save the png or jpg file to your harddrive, and use it whenever you need it.  I recommend that you test your code before you have it printed on anything.