Tuesday, November 13, 2007

What is design for the future?

Design for the Future is graphic design that works. Started in 1994 by Jennifer Chaparro, Design for the Future has created logos and marketing materials for a wide variety of companies.

Who Needs Design?
Everyone! Your logo, literature, signage, etc. often make the first impression on your future clients. You wouldn't even consider going into a job interview or meet w ith a new client without dressing appropriately. The same applies to your visual identity. A good first impression lasts a long time, and can make the difference between getting the job or not.

Results!
As an independent consultant, costs can be kept at a miminum, so that you get the most impact for your dollars. No design or campaign is a success if it costs too much or straps your budget. You CAN afford the quality your business deserves.

Experience
Jennifer N. Chaparro has a B.A. in Design from UCLA and over 20 years of experience in advertising, graphic design and marketing. Her past employment includes Art Director for Domino's Pizza World Headquarters and Design Supervisor for Life Fitness (Lifecycle). She has experience in designing concepts for all types of markets, including retail, in-house communications, direct mail, point of purchase and business-to-business, with an emphasis on corporate identity and logo creation.

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